Paid Media Strategy

Is your performance marketing aligned to your business needs?

Paid media people, especially those working in performance marketing, are very tactical folks. They keep talking about acronyms, how these acronyms (CAC, ROAS, CVR, CTR…) are improving month over month, and how that improvement proves that they’re doing a good job. They’re sure good at optimizing the heck out of something, but are they focusing on the right thing? 

Let’s review this on a half an hour call. We promise: lots of value, not too pushy sales pitch, and a free audit. 

Extend the strategic capacity of your marketing team

If your team is busy with the day-to-day: we can give you extra brain-power.

In-house? No problem!

We can work with your in-house team, or take care of everything.

Align your performance marketing strategy with business needs

Stop chasing vanity metrics and focus on revenue and profit.

Seniority at your service

More than 10 years of experience: we've seen a lot.

Paid Media Strategy

Is your performance marketing aligned to your business needs?

Paid media people, especially those working in performance marketing, are very tactical folks. They keep talking about acronyms, how these acronyms (CAC, ROAS, CVR, CTR…) are improving month over month, and how that improvement proves that they’re doing a good job. They’re sure good at optimizing the heck out of something, but are they focusing on the right thing? 

Let’s review this on a half an hour call. We promise: lots of value, not too pushy sales pitch, and a free audit. 

Extend the strategic capacity of your marketing team

If your team is busy with the day-to-day: we can give you extra brain-power.

In-house? No problem!

We can work with your in-house team, or take care of everything.

Align your performance marketing strategy with business needs

Stop chasing vanity metrics and focus on revenue and profit.

Seniority at your service

More than 10 years of experience: we've seen a lot.

What makes Fiera stand out from other paid media consultants?

Let me give you an example: imagine that you tell your team to maximize the amount of leads they’re getting on Google Ads, and you give them more budget. And then they go and do it straight away – in 2 months you are investing more money and getting a lot of leads at a lower CPL. But… 4 months in, these leads never convert into customers. They never told you that it would have been a good idea to understand CVR Lead – Customer before starting to invest more, because well, they’re busy optimizing and managing the day-to-day activities. What would you get if instead hire a senior consultant that will filter this decisions before executing?

Willingness to Challenge You

We’re here to make you successful, so we’re going to try to be assertive and clear about what can be improved. This isn’t about you or the status quo: this is about improving the outcomes.

Caring like an in-house team

We get deep into your business, becoming part of your team and integrating into your way of working. By doing that, we’re able to find growth opportunities that are more impactful, unlike the typical agency.

Focus on profit

We want to maximise the incremental revenue of performance in your business. Nothing else matters: other metrics (Clicks, Leads, Revenue…) are just leading indicators. To do it, we’ll focus on optimising towards incrementality.

What does the service include?

Some example projects Fiera could help you with

LAUNCHING A NEW CHANNEL: if you depend on a few channels to acquire new customers, you should really start diversifying your acquisition mix. If you’re team is too busy to do it, or you don’t have internal expertise, put Fiera to the task. 

MAXIMIZING PAID SEARCH: Paid search is profitable, but are you getting the most out of it? We can help you maxing out the channel, building a complex and suistanable bidding system and understanding where the diminishing returns start. 

INTERIM HEAD OF PERFORMANCE: If your team is too busy with the day-to-day, you can hire Fiera to add extra strategic capacity to your performance marketing team and tackle complex projects that will elevate the impact of your marketing team.

USING LEAD SCORING FOR PAID MEDIA: Build a lead scoring model and start using it to optimize your paid media campaigns.

Pricing

Strategy call

30' call to talk strategy and pain points - loads of value for free
0
  • 30 min over Zoom
  • Follow-up with a summary
  • Low Sales-Pitch Vibes: this call will be about you

Interim Head of Performance

Get a Strategic Leader
1000 From/Month
  • In-depth analysis and roadmap
  • Action plan
  • Team management

Ad-hoc project

We hear what you need and see if and how we can help
Ask us
  • Strategy audit included
  • Tailored to your needs
  • Reporting and Budget Tracking Included

Why should you trust Fiera as a paid media strategy partner?

Fiera is a performance marketing studio led by Mario García:

More than 10 years of experience working with big and international companies

I led high-performing paid media teams, having managed in total more than 60 million EUR in paid media spend

Finance’s Best Friend: we are able to provide a predictable revenue machine with performance marketing, offering clarity on the real impact of every marketing channel

We are a team: we have designers, copywriters and data scientists collaborating with us

Frequently Asked Questions

Starts by understanding the business needs, the target audience and the competitive environment, and then builds a performance marketing strategy intended to maximize the impact of these channels into sales.

We organize our work around activities that generate revenue, and we track the costumer journey from the beginning to the end

We don’t enforce our own processes, but integrate into the existing ones. This, typically, gives us an impact potential that goes beyond that of the typical agencies, that operate from the outside. We get entrenched into an organization, so the changes that we can generate are deeper and more powerful.

Of course, it depends. If we operate your media, you can expect a 30% efficiency improvement between month 3 and month 6. If you hire us to help you with performance marketing strategy, it will be related to the project you want us to help on.

For media management, we charge a fixed fee. For project related work, it will depend on the goals we set at the beginning of our collaboration. But we are small, work remotely and have no fixed structures, so we can be fairly competitive, even if our work can be pretty impactful in terms of return of investment (ROI).

SaaS, subscription services, travel, insurance, document management, industrial… to name a few, these are the industries and verticals where we have more experience on. But challenge us: we have been around for a while, so we have processes and structure to ramp-up in any industry, even if it’s new for us.