Your leaders tell you: we could invest more, can you please scale spend there? You’re all pumped-up and ready to go, but…

HOLD-ON! To prevent future disasters, make sure you:
– Track sales, revenue and profitability at channel level
– Have automated guardrails
– Have a way to quickly oversee performance trends
– Have a strict way to control budget pacing

You will thank me later, when you’re living in the glory of those who generate direct measurable revenue to your company.Voir la traduction

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *