About Fiera

My name is Mario and I am the founder of Fiera. In this page I am going to guide you through the foundations of what Fiera is, what motivates me, and how do we operate.

Fiera’s a paid media studio that will transform your performance marketing activities into a measurable revenue-generating machine.

Most likely, now they’re not – you’re just investing too much money in low-incrementality tactics, and you’re just reporting conversions, not generating sales and revenue.

About Fiera

My name is Mario and I am the founder of Fiera. In this page I am going to guide you through the foundations of what Fiera is, what motivates me, and how do we operate.

Fiera’s a paid media studio that will transform your performance marketing activities into a measurable revenue-generating machine.

Most likely, now they’re not – you’re just investing too much money in low-incrementality tactics, and you’re just reporting conversions, not generating sales and revenue.

At Fiera, we kill it at performance marketing

It’s like a performance marketing flywheel – when you touch strategy, operations and people the results come. And you don’t see it on the ad platforms, you see it on the P&L.

Consulting

We help you tackle strategic problems related to performance marketing and paid media

Execution

We help you managing campaigns

Mentoring

we help your team to execute and grow professionally

Technical + Strategy + Users

In performance marketing, technical setup isn’t everything. We need to spend time getting to know your company, your market and your users - and then decide what to do with your accounts, not the other way around.

Business impact is everything

We’ll use business impact as the main decision point in everything that we do. Nothing else matters beyond that, and we'll challenge everything so our work is aligned with generating an incremental on the bottomline.

Bottomline impact > Attribution on platform

Precise measurement is hard because it’s a lie. It doesn’t exist anymore. You need to have a global view of what’s going on beyond tracking to evaluate a media investment: how’s the user behaving? Are we getting business traction? It doesn’t matter whether we see good numbers on the platforms or not - there are other factors involved to decide if we continue investing on a channel or not.

What do you get when you start working with Fiera

1.

Charging a percentage of spend creates the wrong incentives, so we will agree on a fixed fee at the beginning of our collaboration, that we will review quarterly.

2.

No minimum commitment, no setup fee.

3.

Seniority-as-a-service : you’re accessing senior talent at a more competitive rate than hiring. This means: good execution, but also good communication.

4.

A trusted partner that speaks campaign performance but also can talk with senior leadership.

5.

Complete ownership of your campaigns.

6.

A dashboard to oversee campaign performance.

Who's behind Fiera?

Mario García is the one who’s writing this. Here’s my LinkedIn profile. I have been working in digital marketing for more than 10 years, and during the last few years I have specialized in managing advanced performance marketing teams: overseeing strategy, teams, processes and campaign performance.

But I am not alone: we’re a small team of highly-skilled paid media specialists, and we collaborate with Data Scientists, designers, copywriters and other performance marketing experts whenever we need it.